How to use Niche Tea Bloggers
Think working with those small tea blogs are a waste of time? Think again.
More Conversions from Tea Bloggers than Larger, Broader, Audiences
A recent article from a ComputerWorld blog relates how Adagio gets more conversions out of niche tea blogs than mentions by larger, but broader publications:
Interestingly, they’ve found that tea bloggers, with only a few hundred readers each, are more able to drive sales than far more popular general-interest blogs. Popular technology journalist Veronica Belmont tweeted about the company, and though she had tens of thousands of followers, the sales increase was insignificant, Kreymerman said.
Which Tea Bloggers to Partner With?
On the other hand, you don’t want to just reach out to any tea blogger. You need to cultivate relationships with the right kind. Here are some tips to consider:
- Look for good content creators. Bloggers who use language and visuals effectively generate content that gets found by readers.
- Look for established bloggers. Go back to see how long the blogger has been posting. Ideally, a well-established has been blogging for over a year with at least 8 posts per month. Scheduled, regular content shows the blogger is serious, organized, and developing a loyal audience.
- Check for compatibility between your company and the blog’s tone, theme(s) and/or style. Some tea blogs are about tea lifestyle, while others may focus the specifics of pu’er teas. Read through several posts to get an impression of the audience that blog attracts.
- Look at the connected-ness of the blog. Does the blog indicate it has interaction with other tea bloggers? Type the blog’s name into a search engine (e.g. Google). Note the number of other sites that refer or link to the blog. A well connected blog extends beyond the bounds of its own audience and draws from other sources as well.
Finally, allow that the small tea blogger wants to grow. Most of these blogs are hobbies or fledgling business endeavors. Find ways to share success with bloggers by providing them with information or other resources.
Have a question or want further advice? Contact me: jasonowalker@gmail.com
